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With twitter now sweeping the nation hashtag etc etc is the new way to communicate and get your message to your market.
Lupus UK launch their new video campaign this week. Our videos will be the main focus of this marketing strategy as they use twitter and a number of celebrities to help them get their important message out to as many people as possible.
It seems that making contact with a few major twitter contacts could get the video to around 5000 people in just a few weeks. Now thats marketing for you!
Is twitter for everyone? Will it flatten off in a few years only being used by those looking to start up businesses or to tell the world about their celebrity lifestyle?
All we know is that its a great way to get our videos out the the right people and share moving images and educational messages but will it last?